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Australian-born political planner Sir Lynton Crosby has been called the Australian of the Year in the UK. However a minimum of it was providing something positive, not simply bashing the Tories, like every little thing else." But for many, it was symbolic of a complacent and vague Labour project method that would, ultimately, doom them to among their worst ever election defeats.

We would certainly press on if it seemed to be working. If people weren't engaging, we attempted something else." The amount of on the internet activity by the Conservatives was enormous: in April, journalism reported that the party was investing ₤ 100,000 monthly on Facebook marketing alone (a number which Edmonds validates was roughly accurate").

Lynton Crosby, the Australian project master, will be about" to offer strategic advice to the head of state without being offered a formal work in No 10, according to Tory resources. In early Bookmarks 2015, Sinclair and Muirhead had offered a poster depicting the Work leader standing next to the deep end of a swimming pool putting on goggles, a rubber ring and blow up armbands.

Yet Edmonds urges this was a sight generated by a London-based media that was not the target of their thoroughly prepared digital project. Having cost an estimated ₤ 30,000 to make, it was found just days after the election discarded in a storehouse on an industrial estate in Woolwich, southern London.

As the election drew better, Edmonds and his 10-strong group - under the stewardship of Crosby - started creating bespoke web content for specific voting teams around the country. Sir Lynton Crosby is a worldwide popular campaign planner and the Co-Founder, Executive Chairman and previous Ceo of the CT Group.

A choose Ukip, or any type of event other than the Conservatives, would allow Labour and the SNP - and risk everything we have actually accomplished together over the last 5 years." Attached was a brief video regarding the economic recovery.